Off-Page SEO Specialist ---- Kot Abdul Malik
Rankdrill
PKR 35,000 • Published Date: • Lahore, Pakistan (On-Site)
Description
Rankdrill is seeking a dedicated Off-Page SEO Specialist with 4 years of experience to enhance our online presence through strategic link building and comprehensive off-page optimization techniques. This role focuses on improving search engine rankings by developing and executing effective outreach strategies, analyzing competitor backlink profiles, and ensuring the quality and relevance of backlinks. The ideal candidate possesses a strong foundation in guest posting, forums, article submission, and anchor text optimization, coupled with meticulous attention to detail and the ability to manage multiple tasks under deadlines. This position requires working closely with content and marketing teams to amplify website authority and drive organic traffic growth. The Off-Page SEO Specialist at Rankdrill will play a crucial role in implementing link-building campaigns and utilizing various outreach and link-building tools to secure high-quality backlinks. The role demands proficiency in data analytics and Google Analytics to measure campaign performance and inform strategic adjustments. Experience with content management systems is essential for coordinating campaigns efficiently. Candidates must demonstrate excellent research skills and an understanding of backlink quality indicators to ensure that all external links contribute positively to the site’s SEO health. This is an individual contributor role without team management responsibilities, ideal for professionals seeking to deepen their expertise in the dynamic field of off-page SEO.
Responsibilities
- Develop and execute comprehensive off-page SEO strategies to improve website authority and search engine rankings.
- Conduct thorough competitor analysis to identify backlink opportunities and gaps in the market.
- Manage and perform high-quality link-building activities including guest posting, Web 2.0 properties, profile creation, forums, and article submission.
- Optimize anchor text across backlinks to maintain a natural and effective link profile.
- Use outreach and link-building tools to identify, contact, and negotiate with webmasters and site owners for link placements.
- Analyze backlink profiles regularly to ensure compliance with SEO best practices and to avoid penalties.
- Collaborate with content marketing teams to create link-worthy content that supports outreach efforts.
- Leverage Google Analytics and data analytics tools to monitor traffic, measure the effectiveness of off-page SEO campaigns, and generate actionable insights.
- Maintain detailed records and reports of link-building activities and performance metrics using Google Sheets and Excel.
- Stay up-to-date with the latest SEO trends, tools, and algorithm updates to continuously improve off-page strategies.
- Ensure timely achievement of daily targets and deadlines with a focus on backlink quality over quantity.
- Perform rigorous backlink research to enhance link profiles while avoiding low-quality or spammy links.
Experience
4 Years
Apply By
Required Skills
- Content Marketing
- Backlink quality assessment
- Backlink research
- Anchor Text Optimization
- Guest Posting
- Outreach Strategy
- Link Building
Nice to Have Skills
- Competitor Analysis
- Google Analytics
- Data Analytics
- Content Management Systems
- Outreach and Link Building Tools
- Web 2.0 Properties
- Profile Creation
- Article Submission
- Forum engagement
- Google Sheets
- Excel
- Research Skills