Student Acquisition & Digital Marketing Manager

Description

Join Raza International Quran Academy as a Student Acquisition & Digital Marketing Manager, where you lead a dedicated team of five marketing professionals to drive student enrollment and brand presence in the online education sector. You will strategize and execute digital marketing campaigns tailored to international prospective students, leveraging your expertise in digital advertising, lead generation, and social media marketing. Your role is crucial in converting inquiries into confirmed enrollments by optimizing user engagement and enhancing the academy's digital footprint. In this role, you oversee the creation and management of comprehensive content marketing strategies and social media campaigns. Your responsibilities include monitoring campaign performance through analytics tools and adjusting strategies to improve conversion rates. Collaboration with various internal teams is key to align marketing goals with enrollment targets, ensuring a seamless and compelling customer journey. Strong leadership and communication skills empower you to manage your team effectively and foster a productive working environment.

Responsibilities

• Develop and implement targeted digital marketing strategies to attract and acquire international students.
• Lead and manage a team of five professionals, providing guidance, training, and performance evaluations to achieve marketing objectives.
• Plan, execute, and optimize organic social media campaigns that drive engagement and increase student inquiries.
• Utilize digital advertising channels to boost brand visibility and generate quality leads aligned with enrollment goals.
• Monitor and analyze social media metrics using analytics and monitoring tools to assess campaign effectiveness and inform strategy adjustments.
• Oversee the creation and distribution of compelling content that aligns with the academy’s messaging and marketing strategy.
• Maintain and enhance customer relationship management systems to track leads and improve conversion rates.
• Collaborate with cross-functional teams to ensure unified messaging and to support operational goals related to student acquisition.
• Stay updated with the latest trends and best practices in digital marketing and e-learning to maintain a competitive edge.
• Manage budgets for digital campaigns and ensure optimal allocation of resources for maximum ROI.
• Prepare regular reports on marketing performance, student acquisition metrics, and return on investment for leadership review.

Experience

2 Years

Apply By

Oct 25, 2026

Required Skills

• Lead Generation
• Social Media Marketing
• Conversion Rate Optimization
• Content Marketing
• Content Strategy
• Social Media Campaign Management
• Social Media Analytics
• Social Media Monitoring Tools
• Marketing Analytics
• Campaign Budget Management
• Market Research

Nice to Have Skills

• Digital Advertising
• Customer Relationship Management
• SEO basics
• Email Marketing
• Content Management Systems