Digital Marketing Staff - Student Acquisition & Digital Marketing Department

Description

Raza Online Quran Teaching Academy is seeking a motivated Digital Marketing Staff member to join our Student Acquisition and Digital Marketing Department. The ideal candidate will leverage expertise in digital marketing channels to attract and engage prospective students effectively. This role focuses on executing and optimizing marketing campaigns that generate leads and improve the academy's online presence. Candidates with at least two years of experience and a background in computer science, business administration, or marketing are well-suited to contribute meaningfully to our mission of expanding educational access through digital platforms. This position emphasizes skillful use of various digital marketing strategies such as search engine marketing, social media advertising, content marketing, and email marketing automation. The successful candidate will work collaboratively without direct team management responsibilities but will play a vital role in coordinating campaign analytics and performance tracking. By applying insights from data and utilizing marketing automation tools, this role drives the continuous improvement of student acquisition efforts, ensuring consistent growth in enrollment and engagement for the academy.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels, including search engines, social media platforms, and email.
• Develop and implement strategies for lead generation aimed at increasing student enrollment.
• Perform keyword research and apply SEO best practices to enhance visibility and organic traffic.
• Manage and analyze social media advertising initiatives to maximize reach and conversion rates.
• Monitor campaign performance metrics regularly and produce reports to identify trends and areas for improvement.
• Utilize marketing automation platforms and Customer Data Platforms (CDP) to nurture leads and automate communications effectively.
• Coordinate email marketing campaigns using automation tools to engage prospective students and maintain consistent communication.
• Conduct audience targeting and segmentation to tailor campaigns specifically to relevant demographics.
• Collaborate with content creators to align marketing strategies with engaging content that supports student acquisition goals.
• Implement conversion rate optimization techniques to improve the effectiveness of landing pages and online forms.
• Use social media analytics to gather insights and adjust strategies to better engage with target audiences.
• Ensure adherence to brand guidelines and maintain coherence across all digital marketing efforts.
• Stay current with emerging digital marketing trends and technologies to keep the academy's strategies competitive.

Experience

2 Years

Apply By

Oct 25, 2026

Required Skills

• Social Media Advertising
• Social Media Analytics
• Marketing Automation Tools
• Audience Targeting
• Email Marketing Automation Platforms
• Customer Data Platform (CDP)
• Marketing Automation Platforms
• Facebook Ads Manager
• Keyword Research
• Email Marketing Automation
• SEO (Search Engine Optimization)
• Performance Tracking
• Content Marketing Strategy
• Customer Relationship Management
• Campaign Analytics
• Conversion Rate Optimization
• Lead Generation
• Search Engine Marketing

Nice to Have Skills

• Google Analytics
• Content Management Systems
• Data Analysis
• Pay-Per-Click Advertising