Activation & Events Manager

Description

The Activation & Events Manager at Recruit AI plays a crucial role in planning, coordinating, and executing on-ground marketing campaigns, brand activations, and experiential events across various market locations such as schools, colleges, offices, and commercial areas. This position focuses on enhancing brand visibility and engagement through strategic placement of billboards, hoardings, banners, and other promotional materials. The manager works closely with vendors, agencies, and partners to negotiate contracts, manage budgets, and ensure the timely and efficient implementation of campaigns. The role requires frequent site visits to verify placements, track competitor activities, and explore new business opportunities to strengthen market presence. The ideal candidate will have a strong background in field marketing, brand activation, or trade marketing with 3 years of relevant experience. The role demands good knowledge of local markets and commercial areas, excellent negotiation and communication skills, and the ability to manage multiple projects simultaneously while maintaining budget discipline. This position does not involve managing a team but requires proactive liaison with various stakeholders to drive partnerships, secure MOUs, and deliver successful events and promotions that align with company goals and brand strategy.

Responsibilities

• Plan and execute on-ground campaigns, promotions, and brand activations at targeted locations including markets, schools, colleges, offices, and public events to maximize brand visibility and customer engagement.
• Select appropriate locations for billboards, hoardings, banners, and standees by conducting market research and coordinating with marketing and sales teams.
• Manage vendor and agency relationships, including negotiating rates, overseeing installation and removal of promotional materials, and ensuring quality standards are met.
• Conduct regular site visits to verify proper placement of promotional assets and submit comprehensive photo and video documentation to demonstrate campaign progress and compliance.
• Identify, initiate, and close partnerships and memoranda of understanding (MOUs) with educational institutions, offices, hotels, restaurants, and companies to expand brand presence and secure promotional opportunities.
• Maintain an up-to-date database of current and potential partners, tracking engagement progress and follow-ups to nurture long-term relationships.
• Coordinate with branch locations to ensure proper implementation of campaigns, branding, and promotions, conducting site inspections as needed to maintain consistency.
• Lead the planning and execution of campaigns related to product launches, seasonal offers, festivals, and branch openings to drive customer interest and sales.
• Negotiate contracts and terms with vendors, agencies, and event organizers to secure cost-effective services that align with budget requirements.
• Monitor competitor activities within designated local markets to identify trends, threats, and new opportunities to maintain competitive advantage.
• Track and manage campaign expenses meticulously, ensuring all activities remain within approved budget allocations and provide regular financial reports.
• Prepare and present detailed reports to management on campaign performance, partnership status, budgets, and overall results to inform strategic planning.
• Adopt and utilize basic tools such as MS Excel, Word, and PowerPoint to document, analyze, and present data and findings effectively.
• Travel extensively as required for site visits, partner meetings, and event coordination, demonstrating flexibility and dedication to on-ground operational success.

Experience

3 Years

Apply By

Nov 16, 2026

Required Skills

• Event Planning And Production
• MS Excel
• Campaign Management
• Partnership Development
• Communication
• Negotiation
• Request for Proposal (RFP) and Supplier Selection
• Experiential Campaign Design and Execution
• Vendor and Agency Management
• Budget Management
• Event Logistics
• Experiential marketing

Nice to Have Skills

• Market Research
• Reporting and Documentation
• Travel Coordination
• MS PowerPoint
• ms word