“Digital Marketing & B2B Lead Generation Specialist — Sportswear Export.” Make T

Description

The specialist plays a pivotal role in expanding Revenant Gears’ global footprint by executing data-driven and targeted digital marketing strategies tailored to the sportswear manufacturing and export market. The candidate does not manage a team but works collaboratively to develop ideal customer profiles, conduct B2B prospecting, and continuously optimize lead scoring and conversion efforts. Experience in account-based marketing and lead enrichment using tools such as Apollo enhances effectiveness in identifying the right decision-makers. The focus lies on developing a strong pipeline of qualified leads by combining traditional outreach with paid social advertising campaigns and organized lead tracking to ensure high conversion rates and sustained business growth.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns using Google Ads and Meta Ads platforms, targeting relevant overseas markets for sportswear export.
• Conduct B2B lead generation through LinkedIn Sales Navigator and other prospecting tools to build and maintain a targeted database of potential customers fitting the Ideal Customer Profile (ICP).
• Manage comprehensive B2B email marketing and outreach campaigns to initiate and nurture relationships with prospects and clients.
• Develop and refine an account-based marketing strategy focused on the sportswear export sector to enhance lead quality and conversion rates.
• Perform lead scoring and conversion rate optimization to prioritize high-value prospects and improve the efficiency of lead generation efforts.
• Create and maintain detailed buyer lists and sportswear export ICPs to support strategic marketing and sales initiatives.
• Collaborate with the internal teams at the Sialkot factory to ensure campaign goals align with operational capabilities and product offerings.
• Track, analyze, and report on the performance of all campaigns and outreach activities, recommending and implementing improvements based on data insights.
• Stay current with trends in digital marketing, B2B lead generation, and the sportswear export industry to continuously enhance methods and tools used.
• Communicate clearly and professionally with overseas customers via email and messaging platforms, managing follow-ups and inquiries promptly.
• Maintain organized records of lead tracking activities ensuring data accuracy and timely follow-through on potential opportunities.
• Leverage B2B prospecting and contact enrichment tools including Apollo, to gather comprehensive data on target contacts and companies.
• Work onsite at the Sialkot factory, adhering to specified location and working hours, fostering close collaboration with production and export teams.

Experience

5 Years

Apply By

Nov 15, 2026

Required Skills

• B2B lead generation and prospecting
• LinkedIn Sales Navigator
• B2B Email Marketing And Outreach
• Paid Social Advertising
• Account-based marketing
• Lead Scoring And Conversion Rate Optimization
• Ideal Customer Profile and Account-Based Lead Generation
• B2B Prospecting and Contact Enrichment with LinkedIn Sales Navigator and Apollo
• Sportswear Export ICP and Buyer List Development
• Google Ads
• Meta Ads (Facebook and Instagram)
• lead tracking and reporting
• Customer Communication in English