Content Writer & Seo Specialist
Rose Dew
PKR 85,000 • Published Date: • Lahore, Pakistan (On-Site)
Description
Rose Dew is seeking a skilled Content Writer & SEO Specialist based in Lahore to join their dynamic team. This hybrid or in-house role requires a passionate individual with at least one year of experience to create compelling SEO-friendly content including product descriptions, website copy, and blog posts. The ideal candidate demonstrates a natural writing style combined with strong SEO knowledge to help grow organic traffic effectively. This position focuses on keyword research, on-page SEO strategies, content optimization, and technical SEO coordination while using powerful tools to monitor and improve search performance. The role does not involve managing a team but requires close collaboration with marketing and technical teams to ensure content aligns with SEO best practices and business goals. The candidate must be resident in Lahore and adaptable to working in a hybrid environment at the EME Society office. Emphasis is placed on using data-driven SEO methods, performing competitor analysis, and leveraging AI-assisted writing tools to maintain high-quality, error-free content that drives visibility and engagement across various digital platforms.
Responsibilities
- Develop and write SEO-friendly content for product pages, websites, and landing pages that attract and engage target audiences.
- Conduct in-depth keyword research and search-intent analysis to identify opportunities for content optimization and organic growth.
- Implement on-page SEO strategies including internal linking, meta tag optimization, and URL structuring following SEO best practices.
- Create and manage blog content and content strategies aligned with overall marketing objectives and SEO targets.
- Optimize Shopify product pages to enhance search engine rankings and improve user experience for e-commerce listings.
- Monitor and analyze website performance metrics using Google Analytics 4 (GA4), Google Search Console, and other SEO tools to track SEO impact and content effectiveness.
- Perform competitor research and content-gap analysis to discover new content opportunities and improve existing content quality and relevance.
- Utilize SEO auditing tools to identify technical SEO issues and collaborate with technical teams to address them promptly.
- Leverage AI-assisted tools for writing, proofreading, and fact-checking to ensure accuracy, consistency, and quality of content.
- Coordinate basic technical SEO tasks, such as site structure improvements and indexing issues, to enhance search engine crawlability.
- Stay updated with the latest SEO trends, algorithm updates, and digital marketing best practices to continuously refine and improve content strategies.
Experience
1 Year
Apply By
Required Skills
- On Page SEO
- Content Strategy
- Shopify SEO
- GA4 (Google Analytics 4)
- Google Search Console
- SEO Auditing Tools
- Keyword Research Tools
- Content management systems (CMS)
- SEO Optimization
- SEMrush
- Google Keyword Planner
- Google Analytics
- copywriting
- SEO Audits
- Content Writing
- Keyword Research
Nice to Have Skills
- Competitor Analysis
- AI-assisted writing tools
- Technical SEO Coordination
- Surfer SEO
- Ahrefs