HEAD OF Marketing

Description

Rotana is seeking a dynamic and experienced Head of Marketing to lead our marketing department and drive our brand towards greater visibility and growth. This full-time position based in Islamabad requires a strategic leader who can conceptualize and execute comprehensive marketing strategies across various channels to strengthen our market presence. The ideal candidate will have a minimum of six years of marketing experience, including senior leadership roles where they have successfully managed teams, budgets, and integrated campaigns. The role involves overseeing a team of five marketing professionals and fostering an environment of collaboration, creativity, and performance excellence. As Head of Marketing at Rotana, you will be accountable for developing and implementing marketing strategies that align with the company’s goals. You will harness your expertise in digital marketing, brand positioning, campaign management, and lead generation to elevate our brand. Your responsibilities include managing cross-platform marketing initiatives, optimizing performance marketing efforts, and guiding content strategies to maximize engagement and ROI. Exceptional communication and decision-making skills are essential to lead the team effectively and collaborate with other departments, ensuring the consistent execution of marketing objectives.

Responsibilities

• Develop and execute comprehensive marketing strategies that align with the company’s vision and growth objectives.
• Lead, mentor, and manage a team of five marketing professionals to deliver high-impact campaigns.
• Oversee the planning, budgeting, and execution of integrated marketing campaigns across digital and traditional channels.
• Drive brand growth through clear positioning, innovative lead generation tactics, and consistent messaging.
• Manage performance marketing initiatives by analyzing campaign data and optimizing for maximum ROI.
• Collaborate cross-functionally with sales, product development, and external partners to support marketing goals.
• Design and implement content strategies that enhance brand storytelling and audience engagement.
• Maintain in-depth knowledge of market trends, competitor activities, and emerging digital marketing technologies.
• Establish strong relationships with media outlets, agencies, and other external stakeholders.
• Monitor marketing metrics and prepare detailed reports for senior leadership to inform strategic decisions.
• Make informed, data-driven decisions and exercise leadership in fast-paced and evolving business conditions.
• Ensure marketing practices comply with legal, ethical, and brand standards.

Experience

6 Years

Apply By

Nov 16, 2026

Required Skills

• Marketing Strategy
• Digital Marketing
• Brand Strategy
• Campaign Management
• Lead Generation
• Performance Marketing
• Content Strategy
• Brand Positioning
• Leadership
• Communication
• Decision Making
• Team Management
• Budget Management
• Cross-Platform Campaigns

Nice to Have Skills

• Stakeholder Management
• Market Research