Digital Marketing & Media Buying Specialist

Description

SalesCraft seeks a creative and results-driven Digital Marketing & Media Buying Specialist with at least five years of experience. This role demands a professional who possesses strong design skills combined with deep marketing knowledge to plan, develop, and execute impactful digital marketing campaigns. The ideal candidate takes full ownership of the marketing process, handling everything from strategy development and promotional material creation to campaign management and performance measurement. This position focuses on driving lead generation and customer acquisition through precise audience targeting and effective media buying across various digital platforms. The specialist works independently within a dynamic marketing environment without direct management of a team. Responsibilities include the design of engaging marketing assets using industry-standard design tools, development and optimization of paid advertising campaigns on platforms such as Meta, Google, and LinkedIn, and managing social media channels and content calendars. The role requires constant monitoring and analysis of campaign results to ensure continuous improvement and alignment with company goals.

Responsibilities

• Develop comprehensive marketing strategies and actionable marketing plans aligned with company objectives.
• Plan, create, and execute digital marketing campaigns with a focus on audience targeting and segmentation for optimal reach.
• Design professional marketing materials including social media posts, banners, digital advertisements, and product presentations using Adobe Photoshop and other design tools.
• Create engaging content and promotional materials that effectively communicate brand messaging and drive customer interest.
• Manage and maintain social media platforms, ensuring content calendars are up-to-date and content is timely and relevant.
• Set up, manage, and continuously optimize paid advertising campaigns across platforms such as Meta, Google Ads, and LinkedIn Ads to maximize ROI.
• Monitor real-time campaign performance, analyze marketing analytics and reporting data, and recommend data-driven improvements to enhance effectiveness.
• Focus on lead generation and customer acquisition by employing targeted media buying strategies and tracking measurable results.
• Collaborate with other marketing team members and stakeholders to ensure alignment of marketing initiatives with overall business goals.
• Maintain up-to-date knowledge of digital marketing trends, platform updates, and emerging technologies to keep campaigns innovative and effective.

Experience

5 Years

Apply By

Dec 10, 2026

Required Skills

• Paid Media Campaign Management
• Audience Targeting and Segmentation
• Marketing Analytics and Reporting
• Adobe Photoshop
• Google Ads
• Meta Advertising
• LinkedIn Advertising

Nice to Have Skills

• Content Creation
• Social Media Management