Area Sales Manager

Description

Shams Enterprises, a Pakistan-based consumer products company, is seeking a dedicated and results-driven Area Sales Manager to oversee sales operations within Rawalpindi, Islamabad, and nearby regions. The company offers a wide range of household products under its brand TID EAZ, which includes biodegradable garbage bags, cling films, aluminium foil, disposable table covers, and other kitchen and waste-management solutions. This role requires a professional with a proven track record in FMCG sales, particularly with consumer goods, household items, and hygiene products. The Area Sales Manager will lead and manage a team of five, directing all sales-related activities to ensure the achievement of company targets and stronger market position across various channels.

Responsibilities

• Develop and implement comprehensive sales strategies to meet monthly and quarterly sales targets within the assigned territory.
• Prepare territory-specific sales plans and customer coverage strategies while actively identifying new business opportunities to expand market presence.
• Cultivate and maintain strong relationships with existing customers and develop new customer bases across Rawalpindi, Islamabad, and surrounding markets.
• Analyze market demand, competitor activities, pricing trends, and customer needs to adjust sales strategy accordingly.
• Manage and grow sales across all major channels including Large Modern Trade, Small Modern Trade, General Trade, Wholesale, and HORECA.
• Ensure product availability, appropriate shelf space, visibility, and effective merchandising across all retail and wholesale outlets.
• Identify and recruit financially reliable distributors for designated regions, ensuring they maintain adequate inventory and achieve sales targets.
• Monitor distributor performance, secondary sales, stock movement, and ensure timely payment collections to maintain financial health.
• Develop business within hotels, restaurants, cafes, catering services, and institutional customers by offering tailored product solutions and building long-term relationships.
• Track daily, weekly, and monthly sales performance, monitor new account acquisitions, repeat orders, and overall market penetration to identify performance gaps and recommend improvements.
• Oversee territory operations independently while managing and mentoring a team of five sales professionals to deliver operational excellence and strategic market coverage.
• Maintain detailed and accurate sales reports, customer visit records, and coordinate regular communication with internal management and external customers.
• Lead problem-solving initiatives and support team efforts to overcome sales challenges and achieve sustainable business growth.
• Coordinate between distributors, retailers, and company management to ensure seamless execution of sales and marketing activities.
• Ensure compliance with company policies, ethical business practices, and foster a professional work environment in all sales activities.

Cities

Islamabad, Pakistan | Rawalpindi, Pakistan (On-Site)

Experience

5 Years

Apply By

Nov 30, 2026

Required Skills

• Retail Market Development
• Team Management
• Field Sales
• Business Development
• Inventory Management
• Performance Monitoring
• FMCG Sales
• Leadership
• Negotiation
• Communication
• Sales reporting
• Sales Strategy
• Market Coverage Expansion
• Sales Target Achievement
• Distributor Management
• Institutional Sales
• Wholesale
• Modern Trade
• General Trade
• Customer Account Management

Nice to Have Skills

• Route Planning
• Client Acquisition
• Customer retention
• Organizational Skills
• Problem Solving
• Relationship Management
• Market Analysis
• Territory management
• Sales Planning
• disposable products
• Hygiene products
• household products
• Consumer Goods