Meta Ads Specialist

Description

Shopin Ecom is seeking a knowledgeable Meta Ads Specialist with at least 2 years of experience to join their team onsite at Saidpur Road, Rawalpindi. This role focuses on generating high-quality leads for service-based agencies targeting markets in the USA and UAE. The ideal candidate will possess a proven track record in Meta Ads lead generation, with strong expertise in campaign optimization, audience targeting, conversion tracking, and scaling ad campaigns. This position requires the ability to manage budgets efficiently and use data-driven insights to refine strategies. The working hours are Monday to Friday, from 3 PM to 11 PM PKT. The Meta Ads Specialist plays a crucial role in driving lead generation efforts that support business growth in competitive markets. The specialist must handle all aspects of Meta advertising including setting up campaigns, monitoring performance, conducting A/B testing, and fine-tuning targeting and bidding to maximize return on investment. With a strong emphasis on targeting the USA and UAE markets, experience in UAE lead generation is highly valued. The role requires working collaboratively within the company but does not involve managing a team.

Responsibilities

• Develop, implement, and manage Meta Ads campaigns focused on lead generation for service-based agencies.
• Optimize ad campaigns to improve performance metrics such as click-through rates, conversion rates, and cost per lead.
• Conduct precise audience targeting and segmentation to ensure ads reach qualified leads in the USA and UAE markets.
• Utilize Meta Pixel and Conversions API to accurately track user interactions and measure campaign effectiveness.
• Manage and optimize advertising budgets and bids to maximize campaign ROI and scale successful campaigns.
• Conduct A/B testing and campaign experimentation to continuously improve creative, messaging, and targeting strategies.
• Analyze campaign data and generate reports to provide insights and recommendations for ongoing campaign improvements.
• Stay updated with the latest Meta Ads platform features, tools, and best practices to maintain competitive advantages.
• Coordinate closely with related teams to align marketing objectives and ensure consistent messaging across channels.
• Provide support in troubleshooting issues related to Meta Pixel and conversions tracking to ensure data accuracy.
• Adapt campaigns based on market trends, competitive landscape, and customer feedback to maintain lead quality.
• Ensure compliance with advertising policies and guidelines set by Meta and relevant regulatory bodies.

Experience

2 Years

Apply By

Dec 12, 2026

Required Skills

• Meta Ads Campaign Management
• Audience Targeting and Segmentation
• Budget Management And Bid Optimization
• Meta Pixel and Conversions API Tracking
• Lead Generation
• Conversion Tracking
• Campaign Optimization

Nice to Have Skills

• Meta Pixel And Conversions API
• A/B Testing And Campaign Experimentation
• Digital Advertising
• Market Segmentation