Sales and Marketing Manager

Description

Silver Classic Printing and Packaging is seeking a seasoned Sales and Marketing Manager with a strong background in the printing and packaging industry. The ideal candidate has at least 10 years of experience and is skilled in developing and executing sales and marketing strategies that drive business growth and customer engagement. This role focuses on managing sales pipelines, forecasting revenue, and conducting market research to remain competitive in the industry. The position does not involve managing a team but requires close collaboration with various departments and external partners to optimize sales and marketing efforts. The Sales and Marketing Manager is responsible for applying strong analytical and strategic skills to achieve business objectives. The role demands expertise in customer relationship management, lead generation, territory planning, and performance analytics. The candidate will leverage CRM tools such as Salesforce or HubSpot for opportunity tracking and pipeline management. Additionally, the role includes using frameworks like Segmentation, Targeting, and Positioning (STP) to enhance marketing effectiveness. Expertise in forecasting, budgeting, and quota planning ensures that sales goals are attainable and aligned with company targets.

Responsibilities

• Develop and implement comprehensive sales and marketing strategies tailored to the printing and packaging industry.
• Manage and optimize the sales pipeline using CRM tools such as Salesforce or HubSpot, ensuring accurate opportunity tracking and forecasting.
• Conduct market research and competitive analysis to identify new business opportunities and maintain competitive advantage.
• Generate and qualify leads to maintain a consistent sales funnel aligned with company revenue goals.
• Create and monitor sales forecasts and budgets to ensure financial targets are met or exceeded.
• Utilize performance analytics to evaluate marketing campaigns and sales activities, adjusting strategies as necessary.
• Apply the Segmentation, Targeting, and Positioning (STP) framework to define clear customer segments and tailor marketing efforts accordingly.
• Plan and coordinate marketing demand initiatives to drive product awareness and customer engagement.
• Collaborate with internal teams and external partners to align marketing programs with sales objectives.
• Design revenue planning models and quota systems to forecast sales capacity and territory potential.
• Analyze sales coverage and deal pipelines to identify risk areas and growth opportunities.
• Maintain a deep understanding of customer segmentation to personalize communication and improve sales effectiveness.
• Prepare detailed reports on sales performance, market trends, and campaign results for senior management review.
• Ensure compliance with industry standards and company policies throughout sales and marketing processes.
• Stay updated on industry developments to continuously refine strategies and maintain market relevance.

Experience

10 Years

Apply By

Dec 10, 2026

Required Skills

• Marketing Strategy
• Marketing Demand Planning
• Quota and sales capacity modeling
• Sales Forecasting and Deal Inspection
• Revenue Planning Models
• Customer Segmentation
• Forecasting and Coverage Analysis
• CRM Opportunity Tracking (Salesforce or HubSpot)
• STP Framework (Segmentation, Targeting, Positioning)
• Revenue Forecasting and Territory Planning
• CRM Pipeline Management (Salesforce or HubSpot)
• Performance Analytics and Reporting
• Sales Forecasting and Budgeting
• Market Research and Competitive Analysis
• Sales Pipeline Management
• Lead Generation
• Customer Relationship Management (CRM)
• Sales Strategy

Nice to Have Skills

• Communication
• Team Collaboration
• Analytical thinking
• Problem Solving
• Time management