Area Sales Officer / Order Booker

Description

SKFAMZ Foods and Beverage seeks a motivated Area Sales Officer / Order Booker to drive the sales of mineral water and beverage products across Peshawar, Islamabad, and Rawalpindi. This role focuses on visiting retail and grocery stores, distributors, and other outlets to generate orders, develop customer relationships, and meet sales targets. The candidate will play a critical part in expanding market coverage and ensuring consistent product availability. This full-time position requires at least two years of relevant experience in sales or order booking, preferably within the FMCG or beverage sectors, combined with local market knowledge and strong negotiation skills. The ideal candidate must be target-oriented, reliable, and capable of working independently in the field environment. Key functions include monitoring competitor activities, coordinating with distribution teams for timely order fulfillment, and maintaining detailed records of sales activities and customer interactions. While this position does not entail managing a team, excellent interpersonal skills and the ability to build lasting professional relationships with retailers and distributors are essential. The role provides an opportunity to contribute to the company’s growth through effective route-based order booking and retail distribution efforts.

Responsibilities

• Visit retail outlets, grocery stores, distributors, and assigned sales points regularly to generate and collect orders for mineral water and beverage products.
• Develop, strengthen, and maintain professional relationships with existing customers while identifying potential new clients to expand the customer base.
• Consistently achieve daily, weekly, and monthly sales and order-booking targets set by the company to ensure revenue growth.
• Expand market coverage by increasing product availability across assigned locations and outlets, ensuring visibility and accessibility to customers.
• Monitor competitor activity, including pricing, product offerings, marketing campaigns, and customer feedback, to adjust sales strategies effectively.
• Collaborate closely with distribution and delivery teams to coordinate timely and accurate order fulfillment, minimizing supply disruptions.
• Maintain accurate and up-to-date records of all customer visits, orders placed, sales performance, and relevant customer information to support reporting requirements.
• Submit detailed and timely sales reports to the sales supervisor or manager, highlighting progress against targets and any market insights or challenges.
• Apply local market knowledge to tailor sales approaches, address customer needs, and overcome challenges unique to Peshawar, Islamabad, and Rawalpindi regions.
• Utilize excellent customer-handling and negotiation skills to resolve any order or delivery issues, ensuring customer satisfaction and loyalty.
• Demonstrate reliability and discipline by managing personal schedules and routes effectively to maximize coverage each day.
• Leverage experience in FMCG, beverage, and mineral water sectors to enhance product positioning and market penetration.
• Ensure compliance with company policies and industry regulations while representing SKFAMZ Foods and Beverage professionally in the field.

Cities

Islamabad, Pakistan | Peshawar, Pakistan | Rawalpindi, Pakistan (On-Site)

Experience

2 Years

Apply By

Nov 22, 2026

Required Skills

• Order Booking
• Customer Handling
• Negotiation
• Local Market Knowledge
• Relationship Building
• Target Orientation
• Reliability
• Sales

Nice to Have Skills

• Time management
• Market Analysis
• Sales reporting
• Territory management
• route-based order booking
• Retail Distribution
• mineral water experience
• BEVERAGE EXPERIENCE
• FMCG Experience