Digital Marketing Executive

Description

Smart Business Link is looking for a motivated Digital Marketing Executive to join their team and contribute directly to the company's marketing growth objectives. This role suits a professional with 2 years of hands-on experience in digital marketing and social media management, ideally with a background in marketing, business, or information technology. The ideal candidate has worked with service businesses and has experience handling clients from the UAE and international markets. This position emphasizes independently driving digital campaigns, enhancing brand presence, and managing digital communication platforms without direct team management responsibilities. The Digital Marketing Executive plays a key role in developing and implementing marketing strategies that increase brand awareness and customer engagement. They utilize Customer Relationship Management systems, WhatsApp Business, and artificial intelligence marketing tools to improve marketing efficiency and customer communication. The role involves continuous market research, campaign management, and analytics to optimize marketing results. Collaboration with internal teams ensures that all marketing efforts align with business goals and deliver consistent messaging that strengthens the company's position in the digital marketplace.

Responsibilities

• Develop and execute digital marketing strategies and campaigns to increase brand awareness and drive customer engagement across various digital platforms.
• Manage and curate social media accounts by creating engaging and targeted content tailored to specific audience segments.
• Utilize Customer Relationship Management (CRM) software to track, analyze, and report on customer interactions and marketing campaign performance to inform strategic decisions.
• Leverage WhatsApp Business and AI-powered marketing tools for optimizing customer communications, marketing automation, and personalized engagement.
• Monitor key digital marketing metrics and generate detailed campaign effectiveness reports to identify areas for improvement and optimize future strategies.
• Conduct comprehensive market research to stay informed about industry trends, customer preferences, and competitor activities that impact marketing efforts.
• Collaborate with cross-functional teams within the company to ensure marketing campaigns align with overall business objectives and deliver consistent messaging.
• Support the creation and distribution of promotional materials and online advertisements that enhance brand visibility and attract target audiences.
• Stay current with digital marketing industry trends, innovative techniques, and best practices to continuously enhance marketing approaches.
• Manage relationships with service business clients, particularly those based in the UAE and international markets, ensuring their needs are met and marketing activities are effective.

Experience

2 Years

Apply By

Dec 10, 2026

Required Skills

• Social Media Management
• Marketing Strategy
• Business
• Campaign Management
• Marketing Analytics
• AI Marketing Tools
• Whatsapp Business
• Customer Relationship Management
• Digital Marketing

Nice to Have Skills

• IT
• Service business experience
• Experience with UAE and international clients
• Content Creation
• Market Research
• Content Marketing
• Digital Advertising
• Data Analysis