Digital Marketing Executive / Marketing Lead

Description

Smart Business Link seeks a motivated Digital Marketing Executive / Marketing Lead with 2 to 3 years of practical experience in digital marketing and social media management. The ideal candidate possesses a marketing, business, IT, or related educational background and has hands-on experience working with service businesses and clients from the UAE or international markets. This role focuses on driving digital marketing campaigns, enhancing brand presence, and managing digital communication platforms. The candidate must be familiar with Customer Relationship Management systems, WhatsApp Business, and AI-powered marketing tools to support marketing strategies effectively. This position is ideal for an individual who has not yet managed a team but is eager to contribute independently to the company’s marketing growth objectives. The role requires a proactive approach to understanding market trends, executing marketing plans, and analyzing campaign effectiveness to improve results continuously. The candidate collaborates across departments to align marketing efforts with business goals and help Smart Business Link strengthen its market position through digital channels.

Responsibilities

• Develop and implement digital marketing strategies and campaigns to increase brand awareness and drive customer engagement.
• Manage social media accounts and create engaging content tailored to target audiences.
• Use CRM software to track and analyze customer interactions and marketing campaign performances.
• Leverage WhatsApp Business and AI marketing tools to optimize customer communication and marketing automation.
• Monitor digital marketing metrics and generate reports to measure campaign effectiveness and identify improvement opportunities.
• Conduct market research to identify trends, customer preferences, and competitor activities to inform marketing strategies.
• Collaborate with internal teams to ensure marketing efforts align with overall business objectives and deliver consistent messaging.
• Support the development of promotional materials and online advertisements.
• Maintain up-to-date knowledge of digital marketing industry trends, techniques, and best practices.
• Assist in managing relationships with service business clients, particularly in the UAE and international markets.

Experience

2 Years

Apply By

Dec 10, 2026

Required Skills

• Practical experience in digital marketing and social media management
• Marketing
• Customer Relationship Management (CRM)
• Whatsapp Business
• AI Marketing Tools
• Marketing Analytics
• Campaign Management

Nice to Have Skills

• Business
• IT
• Service business experience
• Experience with UAE and international clients
• Content Creation
• Market Research