Marketing Executive

Description

SoftPramid is seeking a motivated Marketing Executive to join our team. This role focuses on planning, executing, and optimizing marketing campaigns across digital channels to drive brand growth and engagement. The ideal candidate has at least one year of marketing experience, demonstrating a strong ability to manage social media accounts, run ad campaigns, and analyze marketing performance. Familiarity with tools like ChatGPT and Canva is essential, alongside a proactive, organized mindset and comfort with numerical data. This position offers an excellent opportunity to contribute to marketing strategies within a supportive environment that values creativity and curiosity. In this role, the Marketing Executive will collaborate with various teams to develop and implement marketing plans that enhance customer engagement and brand visibility. The position requires solid written communication skills to produce compelling content that resonates with target audiences. Candidates with experience in Shopify or e-commerce, Urdu writing skills, or basic design and video editing abilities will find additional opportunities to add value. Although the role does not currently involve managing a team, strong self-management and organizational skills are vital for success.

Responsibilities

• Develop, implement, and optimize digital marketing campaigns across platforms such as social media, email, and search engines.
• Manage social media accounts by creating, scheduling, and publishing content that aligns with the brand’s voice and marketing goals.
• Analyze campaign performance using marketing analytics tools to provide actionable insights and improve future strategies.
• Create compelling written content for marketing materials, including advertisements, social media posts, emails, and blog articles.
• Work with design tools such as Canva to produce visually appealing marketing assets that support campaign objectives.
• Utilize ChatGPT to enhance content creation, customer communication, and campaign development processes.
• Coordinate with internal teams to ensure consistent brand messaging and alignment with overall business objectives.
• Run and manage paid advertising campaigns, monitoring budgets, targeting, and performance to maximize return on investment.
• Conduct market research and competitor analysis to identify trends and opportunities for campaign improvement.
• Organize and maintain marketing data, track progress towards goals, and prepare regular reports for stakeholders.
• Assist with basic design and video editing tasks to support marketing content where applicable.
• Engage with audiences through comments, messages, and other interactive platforms to foster positive community relations.

Experience

1 Year

Apply By

Nov 12, 2026

Required Skills

• Digital Marketing
• Social Media Management
• Campaign Management
• Marketing Analytics
• Email Marketing
• Content Creation
• Paid Advertising
• copywriting

Nice to Have Skills

• Market Research
• Basic Design
• Video Editing
• e-Commerce Marketing
• Customer Engagement