Sales Lead FMCG Household Care

Description

Stun Chemicals is seeking an experienced Sales Lead for its FMCG Household Care division to drive the growth and success of the company’s sales operations. The ideal candidate will have a minimum of four years of experience in sales with strong expertise in trade marketing, sales strategy development, and customer relationship management. This role requires overseeing sales activities across both general trade and modern trade channels to build market share and maximize revenue. The Sales Lead will lead a team of five professionals, guiding them to achieve sales targets and implementing competitive strategies to strengthen Stun Chemicals’ position in the household care market. The Sales Lead is responsible for conducting detailed market analysis and segmentation to identify new business opportunities within the FMCG household care space. This includes developing and executing sales forecasting, demand planning, and Sales and Operations Planning (S&OP) in collaboration with cross-functional teams. The role demands excellent negotiation skills and the ability to build and sustain productive relationships with clients and distribution partners. With a focus on strategic customer relationship management, the Sales Lead must ensure the delivery of consistent growth while effectively managing the sales team’s performance and motivation.

Responsibilities

• Develop and implement comprehensive sales strategies targeting FMCG household care product segments to achieve revenue growth and market expansion.
• Lead and manage a sales team of five members, providing coaching, performance evaluations, and motivation to meet or exceed sales targets.
• Conduct detailed market analysis and segmentation to identify emerging trends, customer needs, and new business opportunities within both general trade and modern trade channels.
• Drive trade marketing initiatives and campaigns to boost product visibility and consumer engagement across various retail outlets.
• Establish and maintain strong customer relationships through effective communication, negotiation, and problem resolution to enhance customer loyalty and retention.
• Collaborate with supply chain and production teams for accurate sales forecasting, demand planning, and Sales and Operations Planning (S&OP) to align inventory management with market demand.
• Utilize customer relationship management (CRM) strategies and tools to monitor sales activities, analyze customer feedback, and improve service delivery.
• Monitor competitor activities, market developments, and industry trends to inform strategic decision-making and position the product competitively.
• Prepare regular sales reports and presentations for senior management to track progress, identify challenges, and propose corrective actions.
• Coordinate with marketing and product development teams to align sales efforts with promotional activities and product launches.
• Manage budgets related to sales campaigns, trade promotions, and team development to ensure optimal use of resources.

Experience

4 Years

Apply By

Nov 12, 2026

Required Skills

• Sales Strategy Development
• Modern Trade Sales
• General Trade Sales
• Sales and Operations Planning (S&OP)
• Customer Relationship Management (CRM) Strategy
• Sales Team Management
• Team Leadership
• Negotiation Skills
• Market Analysis
• Customer Relationship Management
• Trade Marketing

Nice to Have Skills

• Sales Forecasting
• Market Analysis and Segmentation
• Demand Planning
• Retail Management
• Communication Skills
• Analytical thinking
• Presentation Skills