Social Media Manager
Syncognix
PKR 60,000 • Published Date: • Lahore, Pakistan (On-Site)
Description
Syncognix seeks a creative and organized Social Media Manager with 1-2 years of experience to enhance our brand presence online and convert followers into loyal customers. This full-time, mid-level role requires working on-site during the night shift from 7:00 PM to 4:00 AM at our Lahore office. You will be responsible for planning, publishing, and optimizing engaging content across multiple social media platforms including Facebook, Instagram, LinkedIn, and TikTok. You will maintain the brand voice and visuals, manage paid advertising campaigns, engage with the community, and use data-driven insights to drive growth and improve performance metrics. Although this position does not involve managing a team, it offers valuable opportunities to collaborate closely with designers, video editors, and sales personnel to enhance content quality and lead generation. In this role, you will build and maintain content calendars, create various types of posts such as reels and stories, write compelling captions, and respond actively to audience interactions. Using tools like Meta Business Suite, Meta Ads Manager, and Google Analytics, you will monitor campaign performance, track engagement, and generate insightful reports with recommendations to optimize results. You will also keep abreast of industry trends, competitor activities, and platform updates to adapt and refine social media strategies continuously. Your strong copywriting, communication, time management skills, and passion for social media marketing will be crucial to your success in this position.
Responsibilities
- Manage and grow social media accounts on Facebook, Instagram, LinkedIn, TikTok, and other platforms relevant to the brand.
- Develop and maintain detailed weekly and monthly content calendars to ensure consistent publishing.
- Create, edit, and publish diverse content types including posts, reels, stories, and short-form videos with clear calls to action.
- Ensure the brand voice, tone, and visual elements remain consistent and aligned across all channels and posts.
- Engage promptly and professionally by responding to comments and messages to foster an active and loyal community.
- Plan, run, and optimize paid advertising campaigns using Meta Ads Manager and other advertising tools such as Google Ads.
- Monitor key performance indicators including audience reach, engagement rates, follower growth, lead generation, and conversion metrics.
- Prepare comprehensive weekly and monthly social media performance reports featuring actionable insights and optimization suggestions.
- Track and analyze paid social conversion tracking and attribution using tools like Meta Pixel, Conversions API, and UTM tagging.
- Conduct ongoing competitor analysis, industry trend monitoring, and platform feature updates to adapt strategies effectively.
- Collaborate cross-functionally with designers, video editors, and sales teams to improve creative content quality and maximize lead quality.
- Identify and pursue opportunities for influencer marketing, collaborations, and partnerships to amplify brand awareness.
- Maintain proficiency with essential social media management and analytics tools, including Meta Business Suite, LinkedIn Campaign Manager, TikTok Business Center, Google Analytics, and marketing design software.
- Work independently and manage multiple projects efficiently while adhering to scheduled deadlines and night shift hours.
Experience
1 Year
Apply By
Required Skills
- Content planning and calendars
- Social Media Algorithms
- copywriting
- Content Editing
- Google Analytics
- Meta Ads Manager
- Meta Business Suite
- Paid Social Conversion Tracking and Attribution (Meta Pixel, Conversions API, UTM tagging)
- Social Media Strategy
- Social Media Analytics and Reporting
- Community management
Nice to Have Skills
- Photoshop
- Communication Skills
- Time management
- Content Creation and Editing
- Claude
- ChatGPT
- Premiere Pro
- CapCut
- Engagement Analytics
- Canva
- Looker Studio
- Google Ads
- Buffer/Hootsuite/Later
- TikTok Business Center
- LinkedIn Campaign Manager
- Paid Social Advertising
- Content Calendar Planning