Assistant Manager - Marketing
SZABIST
Published Date: • Karachi, Pakistan (On-Site)
Description
DEPARTMENT: Marketing
Qualification: Master’s degree (18 Years of Education) in Marketing, Media Sciences, Advertising or related field.
Experience: 5-6 Years ‘of relevant professional experience.
Responsibilities
- Collect marketing intelligence by analyzing competitors to inform strategic decision-making.
- Assist in the preparation and management of annual budgets, admission campaigns, event plans, media plans, progress reports, and distribution records for giveaways.
- Create, publish, and distribute content that effectively communicates SZABIST’s core messages and brand values across diverse media, including social media, websites, SMS, live chat, blogs, emails, photographs, and videos.
- Design and coordinate layouts for official publications such as student handbooks, prospectuses, course catalogues, newsletters, convocation booklets, annual reports, brochures, posters, flyers, and event-related materials in collaboration with relevant departments.
- Promote the university’s image through corporate advertisements and press releases placed in leading newspapers across the country.
- Develop pre-event promotional materials including posters, video/photo teasers, emails, standees, flyers, and brochures for major university events like orientation, convocation, festivals, career fairs, alumni reunions, networking events, education expos, conferences, and seminars.
- Manage post-event communications by coordinating press releases, news media coverage, video content, interviews, and photographs to be shared on official websites and social media channels.
- Use internal marketing channels to keep the SZABIST community informed about the latest developments, achievements, and seasonal greetings.
- Maintain positive and professional relationships with external partners such as advertising agencies, vendors, event organizers, sponsors, volunteers, press, and media channels to ensure effective collaboration.
- Coordinate event logistics by liaising with vendors, exhibitors, and stakeholders on-site the day before events such as convocations, conferences, and education expos to ensure smooth execution.
- Carry out additional tasks and responsibilities as assigned by supervisors or higher management to support marketing and communications objectives.
Experience
5 Years
Apply By
Required Skills
- Marketing Strategy and Campaign Management
- Digital marketing and social media management
- Strong communication and problem-solving skills
- Content Creation
- Event promotion and coordination
Nice to Have Skills
- Competitive Analysis
- Budget Planning and Management
- Graphic Design Coordination
- Media Relations
- vendor and stakeholder liaison