Digital Marketing & Business Operations Specialist

Description

TechShore IT seeks a detail-oriented Digital Marketing & Business Operations Specialist to design and execute effective digital marketing strategies that enhance the company’s online presence and customer engagement. This role focuses on managing digital marketing initiatives including search engine optimization, content marketing, and customer relationship management, while also supporting business operations to improve efficiency. The ideal candidate possesses at least one year of experience in digital marketing and is proficient with marketing tools such as Google Analytics, Google Search Console, and CRM platforms. Although this position does not involve managing a team, the specialist will interact across departments to drive marketing goals and operational improvements. The role requires the setup and refresh of Google Business Profiles and social media channels, creation of engaging branded content including social posts and short videos, and the development of tools to generate customer reviews and feedback. The specialist will also conduct local competitor analyses, providing actionable recommendations to strengthen market position. Attention to detail and the ability to consolidate and revise marketing materials efficiently are essential for success in this position.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer engagement.
• Perform setup and refresh of Google Business Profile and local search engine optimization to enhance local search rankings.
• Manage and update Facebook and Instagram business profiles ensuring branding consistency and audience interaction.
• Create and publish at least three branded social media posts designed to attract and retain target customers.
• Produce engaging short video reels using client media to increase content diversity and social media reach.
• Design and distribute digital review QR cards to simplify customer feedback collection and improve online reputation.
• Conduct detailed local competitor analysis to identify strengths, weaknesses, and market opportunities with practical recommendations.
• Analyze marketing data using tools like Google Analytics and Google Search Console to measure performance and optimize campaigns.
• Maintain accurate and up-to-date customer relationship management records to support targeted marketing efforts.
• Prepare consolidated revisions of marketing materials and campaigns ensuring timely completion of projects.
• Collaborate with cross-functional teams to align marketing activities with business operations and overall company objectives.
• Monitor marketing trends and emerging technologies to keep the company’s digital presence current and effective.
• Assist with marketing analytics to interpret data trends and provide actionable insights to drive marketing success.

Cities

Islamabad, Pakistan | Rawalpindi, Pakistan (Hybrid)

Experience

1 Year

Apply By

Nov 3, 2026

Required Skills

• Digital Marketing Strategy
• Search Engine Optimization (SEO)
• Marketing Analytics
• Customer Relationship Management (CRM)
• Content Marketing
• SEO (Search Engine Optimization)
• Google Analytics
• Google Search Console
• Marketing Data Analysis
• SEO Analysis
• Social Media Management
• Local SEO

Nice to Have Skills

• Video Content Creation
• Competitor Analysis
• Digital Marketing Tools