Digital Marketing Specialist
Texas Lab Technologies
Published Date: • Remote
Description
Texas Lab Technologies Ltd is seeking a proficient Google Merchant Center & Digital Marketing Specialist to enhance the visibility and performance of their multiple websites focused on laboratory, scientific, medical, biotechnology, and industrial equipment. The specialist will be responsible for managing Google Merchant Center accounts and optimizing product feeds to ensure error-free data presentation and maximum product discoverability. This role demands hands-on expertise in setting up and optimizing Google Shopping campaigns to drive high-quality traffic and increase online sales. The specialist will also lead digital marketing initiatives that include search engine marketing, pay-per-click management, and robust SEO strategies tailored to e-commerce platforms. The ideal candidate brings a minimum of five years of experience in digital marketing with a strong foundation in Google tools such as Google Ads, Google Analytics, and Google Search Console. This role requires a data-driven professional capable of analyzing campaign performance and implementing targeted keyword research, on-page, off-page, and technical SEO enhancements to increase product visibility and lead generation. Although the position does not include managing a team, the specialist must collaborate with cross-functional teams to align marketing efforts with business objectives and growth plans effectively.
Responsibilities
- Manage and maintain Google Merchant Center accounts ensuring accurate and optimized product feed data.
- Optimize and troubleshoot product feeds to comply with Google Merchant Center policies and improve product visibility.
- Set up, monitor, and optimize Google Shopping campaigns to maximize return on ad spend and increase online sales.
- Integrate and manage e-commerce platforms to streamline product data synchronization with Google Merchant Center.
- Conduct detailed keyword research and implement effective search engine marketing (SEM) campaigns.
- Analyze traffic, conversion metrics, and advertising performance using Google Analytics and similar tools to inform strategy adjustments.
- Develop and execute comprehensive SEO strategies including on-page, off-page, and technical SEO to improve organic search rankings.
- Utilize SEO tools such as Google Search Console, Ahrefs, and SEMrush to monitor website health, backlinks, and competitive positioning.
- Collaborate with content creators to optimize product descriptions and website content for SEO relevance and user engagement.
- Stay updated with the latest trends and best practices in digital marketing, Google Merchant Center guidelines, and e-commerce technologies.
- Coordinate with IT and web development teams to implement technical SEO fixes and improvements.
- Track campaign budgets, ensure accurate expenditure, and provide regular reporting on marketing performance and ROI.
- Drive initiatives to increase lead generation and conversions through targeted digital marketing efforts.
- Maintain compliance with all relevant data privacy, advertising, and industry regulations during campaign execution.
Experience
5 Years
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Required Skills
- On-Page SEO
- Digital Marketing Strategy
- Campaign Performance Analysis
- Pay-Per-Click Advertising
- eCommerce SEO
- Off-Page SEO
- Technical SEO
- SEMrush
- Ahrefs
- Google Search Console
- Google Merchant Center Management
- Google Digital Marketing & E-commerce Professional
- Keyword Research
- Google Analytics
- Data feed optimization
- Google Merchant Center
- Search Engine Marketing (SEM)
- eCommerce platform integration
- Shopping Ads Setup And Optimization
- Product feed optimization