eCommerce Product Listing & Content Optimization Specialist
Texas Lab Technologies
Published Date: • Remote
Description
Texas Lab Technologies is seeking an experienced eCommerce Product Listing Expert with at least seven years of experience to join our team remotely on a full-time basis. The ideal candidate has extensive knowledge in managing product data, optimizing marketplace listings, and conducting keyword research to boost product visibility and sales. This role focuses on accurately listing products across various eCommerce platforms such as Alibaba Seller Center and Shopify, ensuring high-quality content that attracts and engages potential customers. This position requires a detail-oriented professional who understands the nuances of product information management and marketplace optimization strategies. The expert will work closely with the marketing and sales teams to improve product listings through effective use of tools such as SEMrush and Ahrefs, driving competitive analysis, SEO audits, and keyword optimization. Candidates who thrive in a remote work environment, possess strong content writing skills, and demonstrate a thorough understanding of eCommerce ecosystems will excel in this role.
Responsibilities
- Manage and maintain accurate product data across multiple eCommerce marketplaces and platforms, including Alibaba Seller Center and Shopify.
- Create and optimize product listings to enhance search ranking and customer engagement, using proven SEO techniques and keyword research tools like SEMrush and Ahrefs.
- Develop compelling and clear product descriptions that adhere to brand guidelines and encourage conversions.
- Conduct regular competitive analysis to identify market trends and opportunities that improve product positioning.
- Perform routine SEO audits on product listings to ensure compliance with platform algorithms and best practices.
- Collaborate with cross-functional teams to gather accurate product information and ensure consistent representation across all sales channels.
- Monitor and analyze marketplace performance metrics to inform ongoing listing improvements and marketing strategies.
- Utilize product information management (PIM) systems to streamline product data entry, updates, and accuracy.
- Stay updated on industry trends, eCommerce platform changes, and new tools to continuously enhance the product listing process.
- Maintain organized documentation of product listings, SEO tactics, keyword strategies, and marketplace guidelines.
- Ensure listings comply with marketplace policies and uphold the company’s standards for quality and accuracy.
- Implement best practices for listing images, titles, attributes, and customer reviews to maximize product visibility and sales potential.
Experience
7 Years
Apply By
Required Skills
- Product Data Management
- Content Writing
- SEO Strategy
- Attention to detail
- SEMrush SEO Audit
- SEMrush Competitive Analysis
- SEMrush Keyword Research
- eCommerce product listing optimization
- Ahrefs
- SEMrush
- Shopify Product Management
- Alibaba Seller Center
- Keyword Research using Tools like SEMrush or Ahrefs
- Product Information Management (PIM)
- Marketplace Listing Optimization
- Marketplace Policy Compliance
Nice to Have Skills
- Data Analysis
- Digital Marketing Fundamentals