Digital Marketing Expert

Description

The BKRY seeks a creative and proactive Digital Marketing Expert to lead and manage a dynamic team of three marketing professionals. This role requires a passionate individual who takes initiative and stays updated on the latest marketing strategies to enhance the company's online presence and drive targeted campaigns. The Digital Marketing Expert plays a crucial role in planning, executing, and optimizing marketing initiatives across multiple digital channels to achieve business goals and strengthen brand awareness. In this position, the candidate will leverage extensive skills in search engine optimization, paid advertising, social media marketing, and analytics tools to deliver measurable results. The ideal individual holds at least two years of relevant experience and exhibits a strong understanding of keyword research, campaign tracking, and social listening techniques. Effective leadership in managing the marketing team ensures cohesive campaign execution and continuous improvement of marketing efforts within The BKRY.

Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with The BKRY’s business objectives and target audience.
• Lead and manage a team of three marketing professionals, providing guidance, support, and performance feedback to ensure successful campaign outcomes.
• Conduct detailed keyword research and bidding strategies to optimize paid search advertising efforts (SEM/PPC) for maximum return on investment.
• Utilize Search Engine Optimization (SEO) techniques to improve the company’s organic search rankings and increase website traffic.
• Manage social media marketing campaigns, including the use of Meta Ads Manager, to engage target audiences and enhance brand visibility on relevant platforms.
• Employ Brandwatch Social Listening and Google Search Console tools to monitor brand reputation, track campaign performance, and identify trends or opportunities.
• Set up and analyze conversion tracking systems to measure campaign effectiveness and make data-driven adjustments to improve outcomes.
• Perform regular keyword research and SERP analysis to stay ahead of competitors and adapt marketing strategies accordingly.
• Optimize digital marketing campaigns through continuous analysis of performance metrics, adjusting creatives, targeting, and bidding to achieve high conversion rates.
• Collaborate closely with other teams and stakeholders to ensure brand consistency and coherent messaging throughout all marketing channels.
• Stay current with emerging trends, tools, and best practices in digital marketing and incorporate relevant innovations into campaign planning and execution.
• Prepare detailed reports presenting campaign insights, results, and recommendations for optimizing future marketing activities.

Experience

2 Years

Apply By

Nov 30, 2026

Required Skills

• Search Engine Optimization (SEO)
• Paid Search Advertising (SEM/PPC)
• Social Media Marketing
• Meta Ads Manager
• Brandwatch Social Listening
• Keyword Research and Bidding Strategy
• Conversion Tracking and Campaign Optimization
• Keyword Research and SERP Analysis
• Google Search Console

Nice to Have Skills

• Content Marketing
• Data Analytics
• Email Marketing
• Customer Relationship Management (CRM)
• Leadership
• Project Management
• Communication