Digital Marketing Executive

Description

The Soft Solution seeks a creative and results-oriented Digital Marketing Executive to oversee and optimize our digital marketing campaigns and social media presence. This role involves managing paid advertising channels such as Google Ads and Facebook Ads, driving lead generation, and enhancing overall campaign performance. The ideal candidate should be adept at creating compelling short-form video content, handling video production and editing for promotional indoor settings, and distributing engaging materials across multiple social platforms to increase brand visibility. This position requires practical knowledge in digital campaign management and marketing automation platforms to streamline marketing efforts and improve conversion rates. While the role does not involve team management responsibilities, the candidate will work collaboratively with various departments to ensure that digital marketing strategies align with broader business goals and achieve measurable results.

Responsibilities

• Plan, execute, and optimize search engine marketing campaigns including pay-per-click advertising to maximize return on investment and lead generation.
• Develop and implement content marketing strategies tailored to engage target audiences across digital channels effectively.
• Manage email marketing campaigns to nurture leads and maintain customer engagement.
• Handle paid social advertising efforts, ensuring campaigns are aligned with marketing objectives and target demographics.
• Create, shoot, and edit short-form video content for use on social media platforms, ensuring high-quality production values and alignment with brand messaging.
• Utilize marketing automation platforms, such as HubSpot and Marketo, to streamline marketing workflows and improve campaign efficiency.
• Conduct conversion rate optimization activities to increase the effectiveness of landing pages and marketing funnels.
• Analyze digital campaign performance data and provide actionable insights to improve ongoing and future marketing initiatives.
• Stay up to date with emerging digital marketing trends, tools, and best practices to keep campaigns innovative and competitive.
• Collaborate with internal teams to produce engaging video and digital content that supports promotional goals and enhances audience engagement.
• Leverage AI-powered video creation tools to enhance content production workflows and reduce turnaround times.
• Manage the publishing and scheduling of content on social media platforms to maintain consistent brand presence.

Experience

2 Years

Apply By

Nov 14, 2026

Required Skills

• Search Engine Marketing (SEM) And Pay-Per-Click (PPC) Advertising
• Content Marketing
• Email Marketing
• Paid Social Advertising
• Marketing Automation
• Conversion Rate Optimization (CRO)
• Digital Campaign Management
• Google Ads Campaign Management
• Marketing Automation Platforms (HubSpot, Marketo)
• Social Media Management
• Video Production
• Video Editing
• Lead Generation

Nice to Have Skills

• AI-Powered Video Creation Tools