SEO Specialist
The SOft SOlution
PKR 50,000 • Published Date: • Multan, Pakistan (On-Site)
Description
The SOft SOlution is seeking an experienced SEO Specialist to join our digital marketing team. The successful candidate will focus on growing organic traffic and enhancing website visibility by implementing and managing comprehensive search engine optimization strategies. This role requires practical experience with keyword research, on-page SEO, technical SEO, content optimization, and link building. The SEO Specialist will actively use various SEO tools and platforms such as Google Search Console, Google Analytics 4, and Ahrefs to monitor performance and adjust strategies accordingly. The SEO Specialist works independently and collaborates with marketing and content teams to ensure alignment with overall business goals. The role demands a strong understanding of website performance analysis and technical SEO auditing, including schema markup and local SEO practices. Familiarity with WordPress content management systems and website optimization techniques is essential. This position does not involve managing a team but requires effective communication and coordination skills across departments to maximize SEO impact and organic growth.
Responsibilities
- Conduct thorough keyword research to identify opportunities and prioritize SEO efforts.
- Develop and implement on-page SEO strategies including metadata, header tags, and content optimization.
- Perform technical SEO audits to identify and resolve issues impacting website performance and search engine indexing.
- Optimize website architecture, internal linking, and URL structure to enhance crawlability and user experience.
- Analyze backlink profiles and execute link building campaigns to improve website authority.
- Monitor website performance and organic traffic using Google Search Console and Google Analytics 4, providing regular SEO reports.
- Implement local SEO optimization and manage Google Business Profile to increase local search visibility.
- Use industry-standard SEO tools such as Ahrefs, Screaming Frog SEO Spider, and Google Keyword Planner for data-driven decision making.
- Apply schema.org structured data markup to improve search result presentation and enhance rich snippets.
- Collaborate with content creators to ensure SEO best practices are integrated into new and existing content.
- Track, measure, and analyze SEO performance metrics and adjust strategies to achieve continuous improvements.
- Maintain up-to-date knowledge of search engine algorithm updates and emerging SEO trends to maintain competitive advantage.
- Evaluate website speed and performance factors affecting SEO and collaborate with technical teams to implement optimizations.
- Generate detailed SEO audits and recommendations to assist stakeholders in addressing website SEO issues.
Experience
2 Years
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Required Skills
- SEO Reporting And Performance Analysis
- Website Performance Analysis
- WordPress
- Technical SEO Auditing
- Google Business Profile Optimization
- Search Engine Optimization (SEO)
- Schema.org Structured Data Markup
- Screaming Frog SEO Spider
- Ahrefs
- Google Keyword Planner
- Keyword Research
- Local SEO
- Google Analytics 4
- Google Search Console
- SEO Auditing
- Link Building
- Content Optimization
- Technical SEO
- On-Page SEO