meta ads strategist / social media manager

Description

The WoW Architects is seeking a skilled Meta Ads Strategist and Social Media Manager to lead its digital advertising efforts and social media presence. This position requires a professional with in-depth expertise in developing, executing, and optimizing Meta advertising campaigns across Facebook and Instagram platforms. The ideal candidate leverages data-driven strategies to enhance lead generation, raise brand awareness, and improve campaign performance in the architecture, interior design, construction, and real estate services industries. This role demands a combination of creative social media management and analytical performance marketing to consistently deliver qualified business leads and improve conversion metrics. As this position focuses on performance marketing, the candidate will plan and execute campaigns tailored to different objectives including lead generation, website conversions, and remarketing. The professional will oversee audience targeting strategies, perform continuous A/B testing, monitor key performance indicators, and adjust campaign tactics accordingly. Although this role does not involve managing a team, it requires independent management of digital advertising processes and collaboration with internal stakeholders to ensure alignment with business goals.

Responsibilities

• Plan, develop, launch, and manage Meta advertising campaigns across Facebook and Instagram to support business objectives.
• Create, segment, and optimize custom and lookalike audiences as well as retargeting strategies to maximize campaign effectiveness.
• Conduct structured A/B testing on creatives, copy, placements, audiences, and campaign goals to refine campaign performance.
• Track and analyze key metrics such as cost per lead, click-through rate, cost per click, cost per mille, conversion rates, and return on ad spend to inform ongoing optimizations.
• Manage the implementation and optimization of Meta Pixel and conversion tracking to ensure accurate measurement of campaign outcomes.
• Work closely with content teams to develop and implement social media strategies that complement paid advertising efforts and engage target audiences.
• Continuously monitor and evaluate campaign data to improve the quality of leads, focusing on higher conversion potential rather than just increasing lead volume.
• Maintain up-to-date knowledge of Meta Ads Manager updates and industry best practices to ensure the company stays competitive in digital marketing.
• Generate regular reports summarizing campaign performance and insights to support business decision-making.
• Collaborate with sales and marketing teams to align advertising strategies with company objectives and real estate market trends.
• Ensure all digital advertising activities comply with platform policies and industry regulations.
• Develop strategies for awareness and remarketing initiatives to nurture leads through different stages of the sales funnel.

Experience

5 Years

Apply By

Nov 7, 2026

Required Skills

• Meta Ads Manager
• Campaign Optimization
• Audience Targeting
• Performance Analytics
• Content Strategy
• Social Media Advertising
• Facebook Advertising
• Instagram Advertising
• A/B Testing
• Lead Generation
• Conversion Tracking
• Data Analysis

Nice to Have Skills

• Remarketing Strategies