Travel and Tourism Digital Marketing and Sales

Description

The Travel and Tourism Digital Marketing and Sales specialist at Touristic plays a pivotal role in driving customer engagement and revenue growth through effective digital advertising strategies in the travel sector. This position requires expertise in creating and managing targeted advertising campaigns on platforms such as Facebook and Instagram using Meta Ads Manager. The specialist is responsible for identifying potential customers, generating high-quality tourism leads, and maintaining active communication channels with prospects to convert them into confirmed bookings. With a focus on maintaining brand presence and engagement, the role also includes managing social media pages and promotional content such as posts and reels. This role demands a detail-oriented and proactive professional who can monitor advertising budgets and campaign metrics to optimize performance continuously. The specialist also prepares comprehensive reports on leads, advertising spending, and booking conversions. Adherence to data privacy practices and professional communication standards is critical when handling customer inquiries across digital platforms like WhatsApp, Facebook, and Instagram. While this role does not include team management, it requires close collaboration with various departments to ensure aligned marketing efforts and successful campaign execution.

Responsibilities

• Create, manage, and optimize Facebook and Instagram advertising campaigns using Meta Ads Manager to reach targeted travel and tourism audiences.
• Identify and segment target customer groups to generate high-quality leads for tourism services.
• Respond promptly and professionally to customer inquiries received via WhatsApp, Facebook, and Instagram.
• Follow up consistently with potential customers to convert inquiries into confirmed bookings, ensuring a seamless customer journey.
• Manage and update social media pages by creating engaging promotional posts and reels to increase brand visibility and engagement.
• Monitor advertising budgets continuously to ensure cost-effective campaign execution and optimal return on investment.
• Analyze campaign performance data and prepare detailed reports summarizing leads generated, advertising expenditures, and booking confirmations.
• Ensure strict compliance with data privacy regulations and maintain professionalism in all customer communications.
• Collaborate with internal teams to align marketing strategies with overall company goals.
• Stay updated on digital marketing trends specific to the travel and tourism sector to apply best practices and innovative approaches.

Experience

3 Years

Apply By

Oct 16, 2026

Required Skills

• Facebook Advertising
• Instagram Advertising
• Meta Ads Manager
• Lead Generation
• Social Media Management
• Customer Communication
• Budget Monitoring
• Reporting and Analysis
• Data Privacy Compliance

Nice to Have Skills

• WhatsApp Communication
• Content Creation