Social Media Marketing

Travellia Limited

Published Date: • Lahore, Pakistan (On-Site)

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Description

The Social Media Marketing role at Travellia is a key position responsible for managing and growing the company’s social media presence across platforms such as Facebook, Instagram, TikTok, and YouTube. The focus is on designing and implementing engaging content and paid advertising campaigns targeted at the UK travel market. This role requires creativity in content creation including graphics and promotional videos, as well as expertise in campaign management and analytics to drive customer enquiries, leads, and bookings. It is ideal for a skilled marketer with a good understanding of the travel industry and UK consumer behavior who can handle multiple social media accounts and consistently maintain brand integrity. This position does not include team management responsibilities. The successful candidate will be expected to independently plan monthly content calendars, create branded promotional materials, launch and optimize paid campaigns, and analyze performance metrics. They will collaborate closely with the marketing team to support Travellia’s growth objectives in the competitive travel sector through strategic social media marketing efforts.

Responsibilities

- Manage social media accounts across Facebook, Instagram, TikTok, YouTube, and other relevant platforms.
- Design visually appealing graphics for promotions including flight deals, holiday and Umrah packages, and hotel bookings.
- Produce engaging short-form videos, Reels, promotional posts, stories, and other content to attract and engage the UK travel audience.
- Develop and maintain a monthly social media content calendar and posting schedule to ensure consistent presence.
- Write compelling captions, promotional copy, and implement relevant hashtags to boost engagement.
- Set up, launch, monitor, and optimize paid advertising campaigns using Meta Ads Manager and TikTok Ads.
- Create targeted advertising campaigns focused on generating enquiries, leads, WhatsApp interactions, and bookings from the UK market.
- Track and analyze campaign performance metrics such as reach, engagement, cost per lead, and conversion rates.
- Prepare regular reports with actionable insights and recommendations for improving social media marketing outcomes.
- Ensure all social media activity aligns with brand guidelines and projects a professional, consistent image.
- Utilize social media analytics and content management systems to enhance strategy and execution.
- Stay updated on trends within social media marketing and travel industry developments to continuously refine marketing tactics.
- Coordinate with other marketing initiatives to integrate social media efforts with overall business goals.
- Handle multi-platform account management effectively and meet deadlines for content delivery and campaign launches.

Experience

2 Years

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Required Skills

Nice to Have Skills