Ads Specialist (UK Travel & Schengen Visa Leads)
Trivon Group
Published Date: • Lahore, Pakistan (On-Site)
Description
Trivon Group is seeking an experienced Ads Specialist focused on UK Travel and Schengen Visa lead generation to manage and optimize paid advertising campaigns. This role requires a professional with over three years of proven expertise in paid ads management, particularly on platforms like Meta (Facebook and Instagram) and Google Ads, tailored to the UK travel and visa services market. The Ads Specialist will develop targeted audience strategies, conduct thorough campaign optimizations, and drive measurable lead generation results at competitive Cost Per Lead (CPL) rates. The position is full-time, based in Mughalpura Lahore, and offers competitive compensation based on experience along with flexible working arrangements. In this role, the specialist will not manage a team but will be responsible for end-to-end campaign execution and performance analysis. The ideal candidate must have a strong understanding of UK consumer behavior in the travel sector, with a track record of successful campaigns for travel agencies, visa services, or holiday businesses. The specialist will also stay current with digital marketing trends and platform updates to ensure sustained campaign success and scaling opportunities while maintaining budgetary prudence and excellent lead quality.
Responsibilities
- Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other relevant platforms targeting the UK travel and visa market.
- Design and implement effective audience targeting strategies to attract high-quality leads for Schengen visa and travel-related services.
- Monitor and optimize campaign performance metrics such as Cost Per Lead (CPL), Cost Per Click (CPC), Conversion Rate, Lead Quality, Click-Through Rate (CTR), and Return on Ad Spend (ROAS).
- Conduct A/B testing of ad creatives, copy, audiences, landing pages, and overall campaign approaches to enhance effectiveness.
- Provide clear and transparent reporting on advertising spend, leads generated, CPL, and other key performance indicators to internal stakeholders.
- Identify scaling opportunities for profitable campaigns while maintaining competitive lead costs and quality standards.
- Collaborate with internal teams to thoroughly understand service offerings and lead requirements to align advertising strategies accordingly.
- Stay updated with changes and best practices in advertising platforms, targeting policies, and digital marketing trends to sustain optimal campaign performance.
- Manage advertising budgets effectively, ensuring campaigns remain cost-efficient and aligned with business goals.
- Explain and justify realistic CPL expectations, required advertising budgets, appropriate platforms, customer targeting strategies, lead quality improvements, and campaign scaling plans.
- Provide documented evidence of previous successful lead-generation campaigns, particularly within the UK travel, visa, and holiday sectors.
Experience
3 Years
Apply By
Required Skills
- Facebook Ads Management
- Lead generation strategies
- Facebook Ads Manager
- Lead Generation Campaign Optimization
- Conversion Rate Optimization
- Audience Targeting
- Campaign Performance Analytics
- A/B Testing
- Advertising budget management
- Conversion Tracking
- Retargeting Strategies
- Performance Reporting
Nice to Have Skills
- Digital Marketing Trends