Meta Media Buyer

Description

Try Rovina is a fast-growing supplement brand focused on cellular health, achieving remarkable monthly revenues driven largely by paid social media marketing. The company is seeking a skilled Meta Media Buyer to manage and optimize Facebook and Instagram advertising campaigns. This role is vital for scaling the business by acquiring new customers at profitable returns while working closely with the creative and conversion rate optimization teams. The Meta Media Buyer will independently own advertising accounts with a primary focus on maximizing New Customer Return on Ad Spend (NC-ROAS) and maintaining campaign performance as budgets increase. This is a contract position based remotely and reports directly to the Chief Marketing Officer (CMO). The ideal candidate has at least three years of hands-on experience managing substantial Meta ad campaigns for direct-to-consumer ecommerce brands, preferably with budgets in the six to seven-figure range per month. Expertise in testing creative effectively and interpreting key data metrics such as ROAS, CPA, CTR, and conversion rates is essential. Additionally, this role requires strong ownership of campaigns, clear and actionable communication with creative teams, and the ability to ensure compliance with both Meta’s advertising policies and health supplement regulations. While the role does not involve managing a team, the candidate must demonstrate accountability and the capability to handle all facets of the advertising process independently.

Responsibilities

• Manage and scale Meta advertising campaigns daily across Facebook and Instagram, focusing on optimizing structure, budget allocation, bidding strategies, and maximizing New Customer ROAS.
• Launch and test a high volume of new creative content weekly, sourced from video editors, AI-generated videos, and user-generated content creators. Analyze test results to identify top-performing ads and scale their reach efficiently.
• Increase ad spend strategically without compromising target new customer cost per acquisition (CPA) and ROAS. Make data-driven decisions to know when to increase or decrease budget allocation based on performance trends.
• Provide regular, detailed feedback to the creative team regarding effective hooks, angles, and ad formats by sharing data insights and examples, fostering continuous improvement of creative assets.
• Collaborate with the Conversion Rate Optimization (CRO) team to synchronize advertising campaigns with landing pages, advertorials, and quiz funnels to ensure a seamless customer journey from ad click to purchase.
• Set daily, weekly, and monthly performance targets in coordination with company leadership. Monitor campaign metrics closely and respond rapidly to performance fluctuations to maintain or improve ROI.
• Ensure the accuracy and reliability of tracking mechanisms, including pixels, conversion tracking, and attribution platforms. Validate platform data against Shopify sales data to maintain data integrity.
• Prepare and deliver clear, concise performance reports and recommended next steps to the Chief Marketing Officer at regular intervals.
• Maintain strict adherence to Meta’s advertising policies and supplement-related regulations, especially concerning health claims, to keep advertising accounts compliant and healthy.
• Continuously learn and adapt strategies based on industry trends, platform updates, and evolving advertising techniques to sustain competitive advantage.

Experience

3 Years

Apply By

Nov 29, 2026

Required Skills

• Meta Ads Manager
• Facebook Advertising
• Instagram Advertising
• Paid Social Media
• Creative Testing
• Direct-to-Consumer Marketing
• Return on Ad Spend (ROAS) Analysis
• Cost Per Acquisition (CPA) Management
• Campaign Budget Management
• Data Analysis
• Performance Reporting
• Pixel and conversion tracking
• Digital Advertising Compliance

Nice to Have Skills

• Conversion Rate Optimization
• attribution tools