SEO and Digital Marketing Specialist

Uni Call BPO Smc Private Limited

PKR 50,000 • Published Date: • Lahore, Pakistan (On-Site)

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Description

Uni Call BPO Smc Private Limited is seeking a skilled SEO and Digital Marketing Specialist to join its team in Lahore. This role focuses on enhancing online presence and driving qualified traffic to the company’s digital platforms, with the ultimate goal of supporting student enrolments. The ideal candidate manages and executes comprehensive SEO strategies alongside paid advertising campaigns on Google Ads and Facebook Ads. This role involves hands-on work with keyword research, ad copy creation, campaign optimization, and performance reporting. The specialist will work a shift from 4 PM to 12 AM and lead a small team of 2 members, requiring both leadership and independent work skills to meet defined targets effectively.

Responsibilities

Develop, implement, and continuously refine SEO strategies to increase organic traffic and improve search engine rankings. Conduct detailed keyword research and analysis to identify effective opportunities and optimize content accordingly. Manage technical SEO aspects, including site audits using tools like Screaming Frog, schema markup validation, and ensuring website health for enhanced crawling and indexing.

Plan, execute, and optimize paid advertising campaigns on Google Ads and Facebook Ads platforms. Monitor bid strategies, manage budgets, and perform conversion rate optimization to maximize return on investment. Write compelling ad copy tailored to target audiences and refine campaigns based on data-driven insights.

Utilize tools such as Google Analytics 4 and Google Search Console for tracking campaign performance, analyzing user behavior, and generating actionable reports. Collaborate with content creators to develop and optimize content strategies that align with SEO best practices and business goals. Lead and mentor a team of 2 digital marketing professionals, fostering effective teamwork and professional growth.

Maintain an awareness of the latest industry trends and algorithm updates to adapt strategies proactively. Identify new digital marketing opportunities to support business growth. Communicate performance results and insights to stakeholders regularly, ensuring transparency and alignment with organizational objectives.

Experience

4 Years

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Required Skills

Nice to Have Skills