Social Media & Digital Marketing Executive (Graphic Designer)

Description

Urban Supermarket is seeking a creative and motivated Social Media & Digital Marketing Executive with strong graphic design skills to elevate the brand's online presence. The ideal candidate manages multiple social media platforms such as Facebook, Instagram, and TikTok, developing and executing innovative digital marketing campaigns that increase brand awareness and engagement. This role requires expertise in creating visually impactful graphics, producing engaging content including captions, reels, and stories, and maintaining a consistent brand message across all digital channels. The position requires at least two years of relevant experience and the ability to handle various projects simultaneously while meeting deadlines. Unlike roles that involve team management, this position focuses on individual contribution without direct reports but requires collaboration with other departments to align marketing strategies and promotional activities. Proficiency in graphic design software such as Canva, Adobe Photoshop, and Illustrator is essential, along with foundational video editing skills for short promotional videos. The candidate stays informed on emerging digital marketing trends and uses data-driven insights to optimize social media performance continually.

Responsibilities

• Manage and grow multiple social media accounts, including Facebook, Instagram, TikTok, and other relevant platforms to increase followers and engagement.
• Plan, create, and execute digital marketing campaigns aimed at enhancing brand visibility, generating leads, and increasing sales.
• Design creative visual content such as posts, banners, advertisements, and promotional materials that align with the brand’s identity.
• Create engaging text-based content including captions, social media stories, reels, and short videos to captivate the target audience.
• Develop and maintain a detailed social media content calendar to ensure timely and consistent publishing across all channels.
• Monitor social media metrics, analyze performance insights, and prepare comprehensive reports to track the effectiveness of marketing efforts.
• Stay current with new trends in social media, digital marketing, and graphic design to ensure the brand remains competitive and innovative.
• Ensure brand consistency and quality of content across all digital marketing channels to strengthen brand trust and recognition.
• Collaborate across teams to conceive and implement creative advertising campaigns and promotional strategies that support business goals.
• Manage workload efficiently, prioritize tasks, and meet deadlines to support ongoing marketing activities.

Experience

2 Years

Apply By

Nov 17, 2026

Required Skills

• Social Media Management
• Graphic Design
• Canva
• Social Media Advertising
• Social Media Analytics
• Content Creation
• Digital Marketing

Nice to Have Skills

• Adobe Photoshop
• Adobe Illustrator
• Video Editing
• Brand Management
• Campaign planning