Freight Brokerage Sales Lead

Description

Way360 Logistics seeks a motivated and results-driven Freight Brokerage Sales Lead to cultivate new business opportunities and manage key client relationships. This role focuses on lead generation through a high volume of cold calling, prospecting, and leveraging industry knowledge to drive freight brokerage sales. The ideal candidate has at least one year of experience in freight brokerage sales with a proven track record of meeting and exceeding sales targets. This position requires strong negotiation skills, effective rate quoting, and the ability to manage freight pricing and margins while maintaining a robust sales pipeline. This role operates without direct team management responsibilities but demands a self-starter approach, excellent communication skills, and meticulous CRM pipeline management. The candidate must efficiently use transportation management systems, market benchmarking tools, and conduct in-depth shipper account research. This position is critical for sustaining and expanding Way360 Logistics’ freight brokerage portfolio through structured outbound calling cadences, freight opportunity forecasting, and maintaining exceptional client relationships.

Responsibilities

• Generate and qualify leads by making up to 200 cold calls per day to prospective clients in the freight brokerage industry.
• Develop and maintain strong client relationships ensuring excellent customer service and repeat business.
• Negotiate rates and service terms with clients to maximize margins while remaining competitive.
• Manage freight pricing strategies and margin performance to meet company revenue goals.
• Utilize transportation management systems (TMS) to monitor and manage freight movements effectively.
• Maintain an accurate and up-to-date sales pipeline and revenue forecasts within CRM platforms such as Salesforce or HubSpot.
• Conduct detailed shipper account research using DAT and LinkedIn Sales Navigator to identify new business opportunities.
• Leverage DAT RateView and Truckstop Market Benchmarking tools to price freight accurately and maintain competitive advantages.
• Implement structured outbound calling cadences and lead qualification processes to ensure a consistent sales pipeline.
• Forecast freight opportunities and maintain ongoing pipeline management to secure comprehensive revenue growth.
• Perform CRM-based sales pipeline management ensuring timely follow-ups and opportunity closures.
• Collaborate with internal teams as necessary to provide clients with tailored logistics solutions and support.

Experience

1 Year

Apply By

Dec 5, 2026

Required Skills

• Lead Generation
• Structured Outbound Calling Cadence and Qualification
• DAT RateView and Truckstop Market Benchmarking
• CRM Pipeline Management
• Transportation Management Systems (TMS)
• Sales Pipeline And Revenue Forecasting
• Freight Pricing And Margin Management
• Negotiation And Rate Quoting
• Client Relationship Management
• Prospecting And Cold Calling
• Freight Brokerage Sales

Nice to Have Skills

• Freight Opportunity Forecasting
• CRM-Based Sales Pipeline Management (Salesforce or HubSpot)
• Shipper Account Research Using DAT and LinkedIn Sales Navigator
• Communication Skills
• Time management
• Customer Service
• Problem Solving