Content Researcher & Strategist

Description

WayForth is seeking a dedicated Content Researcher & Strategist to join our dynamic team and play a pivotal role in shaping our agency's social media presence. This position focuses on identifying trending topics and standout user-generated content to keep our social platforms fresh and engaging. The ideal candidate proactively spots emerging trends, crafts compelling story arcs, and continuously supplies both user-generated and original story-based content poised to captivate diverse audiences. This is a fast-paced role requiring keen attention to detail, strong research abilities, and an aptitude for storytelling across short-form video formats. In this role, you will collaborate closely with editors and producers by developing comprehensive research packages including clips, context, and suggested visuals ready for production. You are expected to continuously analyze past content performance to refine future strategies, stay abreast of current culture, entertainment trends, and social media movements, and translate this knowledge into compelling narratives. While managing a team is not required, the role demands independent initiative and a strategic mindset to fuel WayForth’s content pipeline and maintain its position at the forefront of social media storytelling.

Responsibilities

• Identify and source high-quality user-generated content (UGC) suitable for repurposing across social media platforms, ensuring all usage rights are appropriately flagged and managed.
• Conceptualize and research original story-driven content, verifying facts and curating engaging clips that align with the brand’s voice and audience interests.
• Build and maintain a prioritized pipeline of timely story ideas, ranking them based on relevance to the audience and current trends.
• Prepare and deliver detailed research packages, inclusive of video clips, contextual information, and thumbnail suggestions, to editors and producers for seamless content production.
• Continuously monitor and analyze the performance of published content to inform future content direction and strategy adjustments.
• Stay actively informed on Hollywood news, celebrity culture, and entertainment trends to ensure content remains current and engaging.
• Track and decode influencer patterns and viral moments on platforms such as TikTok, Instagram, and Snapchat to maximize content reach and relevance.
• Maintain an up-to-date understanding of hip-hop culture, music trends, and internet moments that resonate with the target demographic.
• Translate trending topics into compelling stories with clear narrative arcs, effective hooks, and suitable pacing tailored for short-form video consumption.
• Remain vigilant on current affairs and news cycles that can present opportunities for timely and impactful content creation.
• Operate efficiently within a fast-paced workflow, handling multiple projects simultaneously while meeting tight deadlines.
• Apply natural storytelling instincts to craft content that maximizes user engagement and social media opens.

Experience

2 Years

Apply By

Nov 20, 2026

Required Skills

• Content Strategy
• Audience Research
• Content Auditing
• Editorial Planning
• Social listening (Brandwatch)
• Topic and Trend Analysis
• Video Content Curation
• Research Verification
• Storytelling
• Social Media Platforms (TikTok, Instagram, Snapchat)
• Trend Spotting

Nice to Have Skills

• Competitive Analysis
• Entertainment and Culture Monitoring